AI is ready for the Masters

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The 88th Masters Tournament at Augusta is a spectacle of golf.

But this year there’s a twist - The Masters will showcase how AI is transforming fan experiences.

Spectators at home have a tech advantage with new AI-driven features in the Masters app, enhancing how they interact with the event.

Here's what's new:

• AI Narration: Following its debut last year, the AI narration feature now includes Spanish, broadening accessibility and enhancing viewing for a global audience.

• Hole Insights: A standout feature, leveraging IBM's AI to analyze historical shot data (170,000 shots from past tournaments!) to predict outcomes based on where the ball lands.

• Apple Vision Pro Experience: The Masters app on Apple Vision Pro offers 3D course renderings, live streams, and an enriched immersive view of the tournament.

Track your favorite golfers, watch customized highlight reels, and dive into detailed analytics, all thanks to AI.

With these advancements, offsite fans can enjoy an experience that's closer than ever to being on the green at Augusta.

AI at Play: Beyond entertainment, the app's sophisticated AI capabilities like Hole Insights are providing a factual, data-driven glimpse into what makes golf such an appreciated sport.

Whether you're a die-hard fan or a tech enthusiast, the Masters is setting a new standard for how we watch sports.

Expect AI to be integrated in every sport in 2024, from a fan’s perspective.

And very soon after, from a player’s POV.

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Lyle & Alex