the shortcut roadmap

I want to be straight with you today:

I've recently started exploring the investing world. It's been exciting and profitable, more than I expected, though I'm still learning the ropes.

One major insight from this experience is clear to me:

Life's not always fair.

In the investing game, the key is to gain "the alpha" from those in the know.

Many in the field are thriving by snagging the alpha, crafting strategies, and making moves based on their risk appetite.

To onlookers, it seems like mere chance and guesswork.

However, from my perspective, the big players always leverage some edge, like:

Getting early info on a stock before others catch on

Using AI, bots, and software for trading

Being part of exclusive groups

And so on

Even dedicating time to a trading course can put you ahead of the average trader.

My main message is this:

Unfair advantages are out there, and we can either grumble about them or use them to our benefit.

I believe in concentrating on what we can control and overlooking what we can't.

That means I’m focusing on finding and using these hidden edges.

Here's a tip I notice many overlooking on Twitter:

Micro audiences.

This small group, 5% of your audience, might bring in 90% of your sales.

No matter your audience size, from 200k general followers to 1k niche ones, you have a micro audience.

The trick is, you can bypass the usual audience-building and personal branding and directly target these micro audiences.

How, you ask?

I'll delve into that soon (spoiler: it's linked to email lists).

For now, think about your micro audience.

How can you reach them? How can you add more value? How can you increase your sales to them?

Ponder on this today; it could be a game-changer for your business revenue.

Lyle and Alex

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